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Table of Contents
i. Introduction to Marketing
ii. Relative values of market value
iii. Market mix in Kudler's catering service
iv. Determining product and price in relation to other catering services
v. Place and Promotion in relation to catering
vi. Using technology in targeting customers
vii. Decision to create a catering service in relation to local organic growers.
viii. Conclusion
ix. References.
Introduction to Marketing
"Marketing as the name implies is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefit the organization and its stakeholders", according to Kerin (2006). From this definition it shows that it is the vehicle that businesses rides upon such that they can connect to the consumers, their intended target. Also, it is evident that marketing seeks to find the needs and wants of individuals in relation to satisfying them. In the market model in which this exist, the buyer seeks to buy that which is good, quality and improved, but in return the seller seeks to have customers who are loyal to their products, purchase them and enjoy that which they have produced.
Kudler kinds of opportunities in it marketing mix can be assessed in relation the products in which it offers, location in which the products or services is being rendered at, the promotion of the products and services and price as crucial factor in relation to the purchasing powers of the buyers or consumers. Th ...