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INTRODUCTION
Marketing in General
In general, marketing involves four main factors, known as "The Four Ps:" product, price, promotion, and place. The products are goods, services, or ideas to satisfy the consumer's needs. These products or services must be exchanged for a dollar amount, which is the price. If anyone is going to buy these products or services, some type of advertising must be used to catch the consumer's attention. The place is defined as where the consumers can purchase the products or services they wish to buy, which should be convenient for the consumer. According Teich (2005), "The overall purpose of marketing communication is to sell something (p. 9). The basic ideas behind all marketing positions is trying to find out what will sell, why it sells, who to sell it to, and what price to sell it.
Creativity is an important characteristic of those in the marketing field. "Creativity and the formation of ideas remain a mystery ? a combination of knowledge and imagination that can be neither learned nor predicted. The ability to see things in new ways is vital in creative work" (Stair, 2002, p.39). Creativeness is needed to "think outside the box" when trying to come up with new ideas/products to enter into the market, and even when existing products or services need modifications. Also, according to the Strong Interest Inventory results, "Selling and managing are the dominant skills I possess."
Purpose of the Study
There are many reasons in partaking in this study, other than the simple fact that it is an assignment and requirement for t ...