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3.2 UK Specific Pestal Analysis
Political Factors:
- Democratic country.
- Part of the European Union.
- UK sterling currency.
Economic Factors:
- Good Inflation - UK rate is around the average of the EU as a whole.
- Economy growth good - 0.7% growth each quarter since January 2005.
Socio-Cultural Factors:
- Multi-cultural.
- Population: 60.2 million.
- Average age: 38.8 years.
Technological Factors:
- Highly technological country.
- Latest population research.
- PC owners: 77%, Mp3 player: 22%, Home broadband: 25%
- Household internet access - 9.6 Million.
3.3 SWOT Analysis
Strengths:
- World famous company whose products are admired and sold throughout the world
- Manufacturer of the world's No1 Mp3 player & entertainment device.
- Vast portfolio of well established products which appeal to a vast mixture of customer profiles.
- Financially secure for future research and development.
Weaknesses:
- Products are known to be higher priced.
- Often lack of supplies and stock.
- Apple products are not available in certain countries.
Opportunities:
- To further advance Apple technology.
- Creation of mobile phone Ipod to compete with competitive mobile phone Mp3 products.
- ...