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Case: Dick Smith: the great adventurer.
Contents
1. Situation Analysis---------------------------------------------------------------------------3
1.1 Objective of the case study-----------------------------------------------------------3
1.2 Market Size-----------------------------------------------------------------------------3
1.3 Analysis of marketing environment-------------------------------------------------3
1.3.1 External environment-------------------------------------------------------3
1.3.2 Internal environment--------------------------------------------------------4
1.4 The purchaser-------------------------------------------------------------------------4
1.5 Company analysis--------------------------------------------------------------------4
2. Consumer benefit and market segment---------------------------------------------------6
2.1 Consumer benefit---------------------------------------------------------------------6
2.2 Market segment-----------------------------------------------------------------------6
3. Financial & Marketing objective----------------------------------------------------------6
3.1 Financial objective and budget planning------------------------------------------6
3.2 Marketing objective------------------------------------------------------------------7
4. Marketing Strategy--------------------------------------------------------------------------7
4.1 Market demand---- ...