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This article discusses how in a time where the economy is not at its best, organizations have to rethink the way promotions are distributed to gain more customers as well as gain value to their company with out being considered a “discount.” It maintains that “cash is key” in the world today, and gives examples on ways to overcome the decline.
This article gives insight on what some organizations are doing in light of the recent decline in the economy. This article brings about ideas for new promotions and or products to help seduce the consumer to buying and/or using services based on the idea that Americans are saving their money. Marketing management is applying practical marketing techniques and the management to guide those techniques into cash for the companies. This article is important to marketing management for the solid basis that the economy is spiraling in many different directions and the average consumer is spending less; therefore utilizing those practical techniques of marketing to discover a simpler more appealing way to draw on the consumers. This article also makes reference that ad firms are using surveys to find what consumers are thinking during this time of struggle. Is the public in panic mode and what are consumers buying since tightening of the budget? With the information that is generated from those surveys the marketing trends are becoming alternative from the average tools to reach new and old consumers.
This article shows that using the internet to print ads, print coupons that apply to discounts are appealing to the thrifty shoppers. In this article, a reference to Holiday Inn using the internet to attract travelers used online ads t ...