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Contents
I. Executive Summary 3
II. Idea Generation 4
III. Brief Industry / Market Background 8
IV. Industry Structure 10
V. STEP Analysis 11
VI. Porter’s Five Forces of Competitive Position 17
VII. SWOT Analysis 20
VIII. Key Success Factors 28
IX. Competitor Analysis 30
X. Target Market 41
XI. Competitive Strategy 45
XII. Value Creation 54
XIII. Growth Potential 58
XIV. Vision, Mission and Values 60
XV. Objectives 62
XVI. Strategies 64
XVII. Marketing Plan 66
XVIII. Operations Plan 100
XIX. Financial Plan 124
XX. Key Milestones 133
XXI. Key Results Area 134
I. Executive Summary
Almighty Foods Corporation was established in 2007 with the vision of increasing and enhancing Filpinos’ everyday lives through the advocacy of a healthy lifestyle in coordination with quality and home-grown alternatives. This is concretized by the company’s pursuit t ...