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Executive Summary
The aim of this report is to identify the cultural values, qualities and attributes of Indian culture. Firstly culture is defined and some brief idea is given about the Indian culture in general. Then the main focus is on the managerial and organizational behavior and culture in India. Then how Indian culture is affected by the western culture and how different MNCs are creating difference in traditional way of organizational culture is being told. Then a fair comparison is done between organizational culture between Indian and US, Japan and Sweden. Lastly in conclusion some tips and a key to success are given to the manager who is going to establish a business in India about Indian culture.
Table of Contents
INTRODUCTION 1
WHAT IS CULTURE? 1
SNAP SHORT TO INDIAN CULTURE 3
INDIAN MANAGERIAL CULTURE 4
UNIQUE FACTORS WHICH MAKE DIFFERENCE 6
CONCLUSION 8
REFERENCE: 10
Introduction
Wayne Tosu, the Managing Director of Carlyle Group (2005) says that "If you put one dollar in the US, you may get two dollars in three years. But if you put the same dollar in India, there is a high chance of getting three dollars." (India Brand Equity Foundation).
Further Jack Welch, CEO of GE, says on India's intellectual capital that "India has disappointed me as a market but exceeded my expectation in terms of intellectual capital." These quotes show the potential in Indian market and Indian skilled people. Now many MNCs are coming to invest in India and establishing their business in India. India is going towards globalizat ...