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Kudler Fine Foods is an upscale specialty food store located in the San Diego metropolitan area. The founder, Kathy Kudler, opened the first store on June 18, 1998 and within nine months the store was at break-even and was profitable for the year. In 2000, a second store was opened in Del Mar and in 2003 the third shop opened in Encinitas. (Kudler Fine Foods virtual organization)
The primary functions of the stores management:
1- Planning and strategizing to Increase Loyalty and Profitability of Consumers by:
Expanding services. (Revenue Increase) the firm developed a customer-training program in the stores to show customers how to prepare specialty foods, and to be invited to exclusive upscale events.
Frequent Shopper Program. (Revenue Increase) by using their customers’ database to evaluate the purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program.
Increased Efficiency. (Cost Reduction) by focusing on internal processes to deliver an increased value to the customer. In addition, the firm is developing employee training
programs and integrating new software systems to facilitate the effort. From the marketing prospective the firm has encouraged the purchasing department to develop ways to reduce
costs of ordering foods and minimize the amount of food to be stored, while also having a zero stock out policy. (Gomez & Mejia, 2002, pg. 5)
2- Leading, Organizing and controlling:
As any standard business Kudler Fine Food consist of (finance and accounting department, sales and marketing department, human ...