edf40wrjww2CF_PaperMaster:Desc
Running head: MANAGING PROJECT RISK
Managing Project Risk
MANAGING PROJECT RISK
Planning a project is never easy and with the prospect that a project manager may be managing multiple projects at one time it is imperative that it is done as completely and accurately as possible. Over the last two years Sylvan has conducted consumer research, expert consultant work, input from the community and data trends which have identified to Sylvan marketing and public relations, areas that could benefit performance. Sylvan Learning Centers is just entering into a joint marketing and public relations project that will undertake the key areas identified by in this 2005 research study to improve Sylvan's market appeal. This new joint advertising campaign will re-energize the Sylvan Brand with powerful, one-of-a-kind advertising in both the United States and Canada and hit the market with hard-hitting messages to deliver improved marketing performance from new and improved media channels. As a part of more fully understanding this Sylvan project, This paper will outline the specific tasks and milestones that are required for this project, five project risks, an assessment of each risk's impact on project outcomes, mitigation strategies for each risk and a change management plan. In addition, three key learning points from the, "Managing Project Risk" will be identified that can be applied to the project plan (University of Phoenix rEsource, 2006).
Tasks and Milestones
This project is sponsored by the President of Sylvan Learning Centers, Peter J. Cohen and includes a steering committee including the Director of Human Resources, Vice President of Finance, Director of Information Techn ...