Prominent Beijing couple, Zhang Xin and husband, Pan Shiyi are a leading force in today's Chinese real-estate domain. Both hold very high leadership positions in the real-estate world and they are revered by all of China for their "funky aesthetic" and their new "multi-colored buildings in contrast to Beijing's grayness." (Leow, 2007) Together they founded and own Soho China, "the leading developer in the capital's central business district", and here they exhibit their many managerial competencies. (Leow, 2007) Communication, planning and administration, teamwork, multicultural, and self-management all come in to play in this power couples everyday lives.
Being so distinguished in China brings a lot of media attention to their door; therefore, communication is very important for their reputation. So far, Mr. Pan has been the one communicating with the press on different subjects. His wife, Ms. Zhang, lets Pan take full reign over the media aspects because he's does it well, and they receive positive public response. People truly admire someone who has come from nothing and made an empire for themselves; especially, when other people are able to benefit from ones success. There is no doubt, people will pay attention to someone "who has come a long way and still keeps a humble attitude and still has a lot of drive." (Leow, 2007) Pan also uses the internet as a means of communication, mainly through his blog, "which he uses to comment on China's real estate industry." (Leow, 2007) The blog has since become very popular and is used frequently for Mr. Pan to communicate his opinions for everyone to read. Pan also uses his popularity as a way to get through to the government and there role in real est ...