RollerBlade Inc. PEST & SWOT
Environmental factors
- Political: The Company does not face any real political issues in its markets, it is an international based corporation with expansion into the most lucrative and well developed markets in the world.
- Economic: The overall economic situation in the world now is affected by the so-called war on terrorism, and most of the economic activities are affecting in one way or another most of the markets around the globe.
- Social & Cultural: in-line skating is not a sport or activity that is affected by social or cultural values, it is an acquired type of activity and it can fit in any society or culture. Rollerblade Inc. was first introduced as a substitute for ice skating in summer days, where skaters would not find ice to skate.
- Technological: Rollerblade Inc. was always one of the innovative and premier companies in the industry of in-line skating that used technological advancements in its production of its product lines.
Competitive Analysis
- Rivals: Rollerblade Inc. faces a fierce competition from other main corporations in the industry because of the high demand for the product, and the objectives of other companies to maintain and build upon their brand names in the market. Such rivals are Nike and Fila in which they entered the market in 1996, followed by ski boot manufacturers such as Rossignol, Salomon, and K2. While at the same time, we can find that there are other rivals in the market than direct competitors, such as bicycles and skateboards manufacturers.
- Barriers to Entry: Rollerblade did not face real or tough barriers to entry because it was the first company t ...