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Steps In Buying Process:    
¡¤    Need Recognition
The product in my situation was seen as a need and a problem,
mainly not owning it jus by how it prices itself to show its value on the 
market, or  being an ¡°innovator¡± to get the latest product. It was seen as a 
problem by me because my previous earphone spoilt after using for 4 years 
and I was not able to find the exact model. It was seen as a need, as it would 
replace the previous spoilt ear piece I have in possession and it has almost 
the same specifications as the previous.
¡¤    Information Search
The product was introduced to me by my cousin, he is a loyal customer of 
panasonic products. I borrowed it from him to get a feel of the product. The 
earphone is comforting as it fits right into my ear, unlike the usual earphone 
that tends to slip off by slight pull. Advertisements on website drew my 
attention to the product with high rated reviews from users of the earphone. 
As read from other websites regarding earphones, gold plated plugs are 
recommanded for better sound transmission. The product was commented as 
the ideal earphone for music lovers.
¡¤    Evaluation Of Alternatives
With comparison below are the specifications of products which I had gathered.
 Panasonic RP-HJE300
The product comes with accessories, Earpads, Neck strap and
carrying pouch.Foam factor, an in-ear ear-bud. Sound output mode,
stereo. High grade cancel type insidephone. Frequency response,
6 Hz ¨C 24KHz. Gold-plated plug. Newly desi ...