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What is marketing mix? Discuss the elements of marketing mix. The Marketing Mix. Thus the Marketing Mix Model can be used by marketers as a tool to assist in defining the market strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending four or five or seven variables in an optimal way. It is important to understand that the Marketing Mix principles are controllable variables. The Marketing Mix can be adjusted on a frequent basis to basis to meet the changing needs of the target groups and the other dynamics of the marketing environment. Usually the marketers have a lot of control over the elements in the Marketing mix and have a very little control over the Marketing environment. The marketing environment surrounds and impacts upon the organization. These impacts we can call it as external forces which affects the Marketing Mix. Because of the amount of influence these external forces have, marketers think about the mix in the context of their overall business environment. By using the simple Diagram below we can explain the different elements of the Marketing Mix. Product The first element in the marketing mix is the product. A product is any combination of goods and services offered to satisfy the needs and wants of consumers. Thus, a product is anything tangible or intangible that can be offered for purchase or use by consumers. A tangible product is one that consumers can actually touch, such as a computer. An intangible product is a service that cannot be touched, such as computer repair, income tax preparation, or an office call. Other examples of products i ...