Management Perspective

Question One

The specific environment consists of the actual organisations, groups and persons with whom an organisation interacts and conducts business. The specific environment includes employers, customers and suppliers1.Cessna and AOMS have a range of different stakeholders, however all stakeholders are common with their needs, emphasising on the fact that LIS can be applied to companies in a range of industries.

Customers:
Cessna’s main operation is to supply their customers with single engine aircrafts and business jets. With this market jets and aircrafts are produced for customers to specific orders. Manufacturing begins on receipt of an order. The customer therefore requires a quick delivery with non negotiable quality. The customer requires a quick delivery due to cash flow. A payment requires to be made in order to begin manufacturing process. While the jet or aircraft is being produced the money invested by the customer is not turning over. The customer also requires a high quality standard. With imposed legislative requirements the customer’s can not afford the jet or aircraft to be grounded due to poor manufacturing techniques. Cessna’s objective would be to constantly improve manufacturing time to increase cash flow and increase market share. The quality of the product must also be constantly improved to match aviation legislation. Poor quality could result to temporary or definite closure of the organisation.

AOMS is a small oral surgery office whose customer database consists of dental patients. The patient’s expectations include minimum waiting time and availability. Patients constantly require their surgeon to be available to their needs. If a patient is suffering from dental pain they require seeing a surgeon as soon as possi ...
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