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Making Planned Giving Work For You
Planned giving strategy tips for every organization
Lawrence Henze,J.D.,Managing Director,Blackbaud Analytics
"Golden Age of Philanthropy "
Americans will transfer at least $41 trillion between 1998-2052,according to a study 1 by the
Social Welfare Research Institute at Boston College.At least $6 trillion of that funding will be
bequests to charity,according to authors Paul Schervish and John Havens,who wrote that "a
golden age of philanthropy is dawning."
With so many philanthropic dollars up for grabs,nonpro ?ts need to position themselves to
capture a share of the wealth.Research from the National Committee on Planned Giving 2 shows
that although 42 percent of Americans have wills,only about nine percent have included charities.
But once charities are included,they stay:97 percent said they had not revoked a charitable
provision.An additional 14 percent of those surveyed said they had considered including a
charitable bequest in their wills ? even though no nonpro ?t has asked them to do so.This leaves
a largely untapped market.
About Planned Giving
Planned giving,once called deferred giving,refers to any charitable gift that requires more
thought and planning to execute than the average donation.Planned giving has traditionally been
de ?ned as the gift that an individual makes near the end of his or her lifetime.There are many
kinds of planned gifts,from simple bequests in a will or an estate plan,to annuities,charitable
remainder trusts,charitable lead trusts,pooled income,life insurance and life estates.
Nonpro ?ts often have trouble securing planned gifts.Why?The answer generally boils down to
four basi ...