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CONTENTS
CHAPTER 1: LEVER BROTHERS PAKISTAN 2
CHAPTER 2: WALLS 4
CHAPTER 3: MAGNUM 5
3.1 MAGNUM IN PAKISTAN 5
3.2 MAGNUM, THE PREMIUM CHOC BAR 5
3.3 MAGNUM (CLASSIC) 5
3.3.1 INGREDIENTS 5
3.3.2 NUTRITION 6
3.4 THE MAGNUM PERSONALITY 6
3.5 BRAND PERSONALITY AND VALUE 7
CHAPTER 4: ENVIRONMENTAL ANALYSIS 8
4.1 SOCIAL 8
4.2 POLITICAL 8
4.3 GOVERNMENT AND REGULATORY FACTORS 8
4.3.1 REGULATIONS 8
4.3.2 Fiscal and Monetary Policy: 9
4.4 DEMOGRAPHICS 9
4.5 TECHNOLOGICAL 10
CHAPTER 5: SWOT ANALYSIS 11
5.1 STRENGTHS 11
5.2 WEAKNESSES 11
5.3 OPPORTUNITIES 11
5.4 THREATS 11
CHAPTER 6: INSUSTRY ANALYSIS 12
6.1 ICE-CREAM BRANDS 12
6.2 ICE-CREAM PARLORS 12
6.3 INDUSTRY GROWTH 13
6.3.1 Product Life Cycle 13
CHAPTER 7: MARKET FORCES ...