Low Prices, High Cost

edf40wrjww2CF_PaperMaster:Desc
Wal-Mart is a name that is instantly recognizable in many countries all over the world.  It conjures images of a low-price wonderland where anything a consumer would want is available all in one place.  But this cheery picture that Wal-Mart tries to create is far from true.  Poor worker wages and benefits, and the destruction of small communities should be what one thinks of when hearing that company name.
    However, Wal-Mart didn't start out so corrupt.  In 1962, Sam Walton opened his first store in Rogers, Arkansas.  1962 was the birth of the discount retailer, with the first Kmart and Target stores opening that same year.  Walton's philosophy was giving the customers what they want.   He said he wanted to offer "good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience."   In 1970, the stock was offered on the NY Stock Exchange, and the company grew from fifteen stores to 276 by the end of the ?70s.  In the ?80s Wal-Mart boomed, growing to 1400 stores.  They also opened the first Sam's Club and the first Wal-Mart Supercenter, which included a grocery section.  In 1990, they became the nation's number one retailer, and in ?91 they enter the international market with a store in Mexico City.  In 1995 they have stores in all fifty states and have 276 international stores.   Currently there are 3,700 stores in the U.S., and 1,500 others throughout the rest of the world.  Wal-Mart has announced their goal to double their Supercenter stores, having 3,131 in operation by 2010.
Word (s) : 877
Pages (s) : 4
View (s) : 587
Rank : 0
   
Report this paper
Please login to view the full paper