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CADBURY
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INTRODUCTION
Cadbury is an organization which has the largest manufactures of confectionaries and beverages. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr Pepper Snapple Group Inc.
For 60 years, generations in India have enjoyed the taste of Cadbury.
Currently Cadbury India operates in four sectors viz. Chocolate Confectionery, Milk Food Drinks, Candy and in the Gum category.
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations.
In the Milk Food drinks segment our main product is Bournvita - the leading Malted Food Drink in the country.
Similarly in the medicated candy category they have Halls the undisputed leader in cough lozenge.
Cadbury recently entered the gums category with the launch of bubble gum brand Bubbaloo.
Our Values
“We are performance driven, values led. Throughout changing times, our constant values have inspired us to be pioneers in business and in corporate responsibility. They help ensure we are proud of our company and are critical to our core purpose of creating brands people love”.
”Our values are:
Performance
We are passionate about winning. We compete in a tough but fair way. We are
ambitious, hardworking and make the most of our abilities ...