edf40wrjww2CF_PaperMaster:Desc
Institute of Business Administration & Management Assignment
Kensington College of Business
Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director
Subject: Marketing Management
Professor: Neil Jones
(KCB) Student Registration Number: 9876786
Date Issued: 18th March 2001
Hand in by: 6th May 2001
Kensington College of Business
Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU
Phone: 020 7421 3683 Fax: 020 7404 6708
9876786
Table of Contents
Unity Title Page
1.0- Introduction????????????????03
2.0- Londonair Marketing plan??????????.05
3.0- Marketing Communications Plan???????...06
4.0- Context Analysis??????????????08
5.0- Londonair Communications Goals???????.09
6.0- Londonair Communications Strategy??????.10
7.0- Co-ordinated Communications mix???????11
8.0- Implementation???????????????12
9.0- Control and Evaluation????????????12
10.0- & ...