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Current Situation (LoJack) and Strategy
“LoJack Corporation markets and licenses the LoJack System, a unique, proprietary system used exclusively by law enforcement personnel to track, locate, and recover stolen motor vehicles.
The problem of vehicle theft has escalated to an epidemic level – estimated to result in an annual loss of almost $8 billion.
The LoJack System has a proven track record of reducing damage, enhancing public safety, and solving serious crimes related to motor vehicle theft, all accomplished within the practical constraints of today's overburdened law enforcement system.” (Daily, 1999) Currently, LoJack has unique patented system designed to assist law enforcement in locating and tracking stole vehicles. Competition is fierce if viewed with Telematics and GPS tracking devices. However, if you look at vehicle recovery systems, LoJack is the global leader with a law enforcement network that cannot be easily duplicated. This law enforcement network is challenging politically and requires a high degree of local political assistance. Financially, sales are climbing, but year over year growth is declining. The distribution system through auto retailers seems stuck to ...