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Chapter 1. Company Introduction
Logitech is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices (PriceGrabber.com 2007). The company's products combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance.
Logitech International is a Swiss public company traded on the SWX Swiss Exchange under the symbol LOGN and on the Nasdaq Global Select Market under the symbol LOGI. In January 2007, Logitech was added to the NASDAQ-100 Index® (Logitech 2008).
Logitech's origins lie in the OEM sector, which remains an important part of its business, and represented 11.6 percent of the company's total sales in Fiscal 2006 (PriceGrabber.com 2007). To meet the demands of its OEM customer base, which includes most of the world's largest PC manufacturers, Logitech offers high-volume manufacturing with focused quality control, worldwide distribution and logistics, and the ability to leverage its infrastructure under changing demand conditions.
Logitech continues to broaden its product offering and its presence in the retail sector. This is fueled by a trend among consumers to enhance their basic PC systems with more fully featured personal peripherals that add functionality and cordless freedom to their desktops. They are also purchasing supplementary devices designed for new applications and specific purposes such as gaming, multimedia, or audio and visual communication over the Internet. Further, Logitech's retail business includes personal peripherals for platforms beyond the PC, such as gaming consoles, ...