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David Zahner
Matt Bonneau
Managerial finance
Limited Brands co.
MATT!!!!
Background and History.
1963 The Limited opens its first store in Kingsdale Mall in Columbus, Ohio.
1969 The Limited's first public stock offering is issued over-the-counter. 47,600 shares are offered at $7.25 per share.
1980 First Limited Express opens in Chicago. Two years later, Express becomes the first separate division of Limited Brands.
1982 Victoria's Secret store and catalogue are purchased for $1 million.
1987 Express Men's brand is sold in 16 Express stores. Two years later it is renamed Structure.
1988 25 Abercrombie & Fitch stores and one catalogue are acquired for $46 million.
1990 Bath & Body Works opens first store in Boston.
1990 First Structure store is opened. Two years later it becomes its own division.
1988 Limited Too, fashion for girls, is unveiled in Limited Stores.
1998 The Limited, Inc. completes split-off of Abercrombie & Fitch.
1998 Victoria's Secret launches e-commerce site VictoriasSecret.com, profitable since day one.
1999 The White Barn Candle Co. is launched by raising an old-fashioned barn in New York City's Bryant Park.
1998 Intimate Beauty Corporation, is created to develop and build a portfolio of distinct beauty businesses. Victoria's Secret Beauty is the first brand in its portfolio.
2000 Intimate Beauty Corporation and Shiseido Co., Ltd. form joint venture ...