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Limitations of the data available to Coffee Time
Coffee Time has found itself in a strategic planning situation to where it has the opportunity of taking advantage of other markets that may prove favorable in other countries. Coffee Time management has decided to take a closer look at areas in India and see if they can bring a profit that will compare to their other operations in North America and Europe. The decision to look closer at the company’s ability to establish itself in India comes from the senior management outlook that India along with other South Asian markets could be a bright prospect. Some things that the company is trying to get more information on to help decide the validity in any decision to get involved in the emerging market of India are which cities should the company enter, who is the target segment and what is the expectant revenue per outlet. Because Coffee Time is limited to the amount of accurate information that it can receive from what’s currently available on the current Indian Market trends it will also have Primary research and secondary research.
Coffee Time decided to start off by pulling from as much information as possible as to why a great deal of their clients came to many of their establishments and remain patrons. Some of the feedback that the company received was they enjoyed the exotic flavors, it is a great place to come and relax and it is a great way to relax after work. Some of the feedback that was received from management on India is it is a mix of culture that is very diverse not only in languages but in the different flavors that the individuals in the country. Finally, the company has considered the different activities that are available for individua ...