edf40wrjww2CF_PaperMaster:Desc
Derrick bobo
MBA 540 week 5
University of Phoenix
With competitive pressure rising, Lester Electronics, Inc has important choices to make- processes, technologies, strategies, suppliers as well as the decision on whether to take on partners or to sell. One poor choice can lead to long, expensive product and plan development cycles and lower quality. The decisions may entail changes to pay structure, benefits, location of facilities and the size of their workforce. The parties involved in implementing the new strategies must come together cohesively to look at the alternatives and risk of their possible decisions. By involving the people who the decision affects, it decreases the chances of detrimental consequences and makes the transition easier to the employees, upper-level management and shareholders. Long-term goals for the benefit of all are established. Lester Electronics, Inc. is facing times in which they feel necessary to adapt to new ideas and business ventures as well as innovate and implement new strategies to exceed industry standard. The Campbell Soup Company faced many similar problems, but eventually overcame all obstacles to become a successful company.
Joseph Campbell founded Campbell Soup Company in 1869. They are considered a leader in their industry. They employ over 24,500 people and have revenues around 6 billion. Currently they have over 2000 products on the market. Over the years they have diversified into a number of businesses; however soup has been its core business. Since 1980, Campbell Soup Company has undergone three different strategies under three different CEOs who brought their own agenda in o ...