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Lester Electronics Financing Alternative Benchmarking
LG Electronics is an electronic company that provides such products as computer parts, capacitors, appliances, ect. To compare to Lester Electronics, LG Electronics share some of the same challenges in the marketing aspect. There are also some similarities associated to processing some product base overseas. “Some issues identified with LG Electronics look at the short-term and long-term management goals.” “The goals pertain to the development of the company’s web properties and issues related to risk management.” “Also, an issue is maintaining the corporate branding standards and marketing messaging over multiple sites” (LG Electronics, 2008).
As previously mentioned, Lester Electronics is facing a problem with the marketing of the domestic made products being made outside of the United States. This seems to be a shared issue with LG Electronics. “The issue with LG Electronics is creating the cross-departmental teams to coordinate with the combining knowledge and necessary tools overseas” (LG Electronics, 2008). LG Electronics is responding to the current issue by developing a project plan and project schedule to ensure the timeline delivery of all projects in the future. Also, another idea is to ensure the budget by process planning. “This will include developing and maintaining the budget and reporting the actual numbers.” By doing so, the responsibilities of each person are ensured requiring the team of individuals to take action going forward (LG Electronics, 2008).
After identifying the issues as well as the response, LG Electronics is now looking into the possible outcomes. Some of th ...