Organisational Culture:
The key to
Competitive Advantage
Table of Contents
Table of contents 1
Abstract 2
Introduction 3
Discussion
• Defining Organisational Culture 3
• The Relationship between Organisational Culture 5
& Competitive Advantage
• Why is Managing Corporate Culture Important? 6
• Culture as a Source of Competitive Advantage 8
• Cultivating an Effective Organisational Culture 9
• Implications for Managers ...