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Running Head: Lawrence Sports Generic Benchmarking
Lawrence Sports Benchmarking
Resource Optimization Benchmarking
Beena Amarnath
Gloria Felder
Jason Gonzales
Robin L. Smith
Cari Querry
Luis Tavares Valdez
University of Phoenix
Mr. Michael Taousakis
October 1, 2007
Lawrence Sports Generic Benchmarking
Resource Optimization Benchmarking
This paper will focus on Lawrence Sports, "a $20 million revenue company that manufactures and distributes equipment and protective gear for baseball, football, basketball, and volleyball"; furthermore, it will look at examples of how other businesses, particularly: AT&T, IBM, Wal-Mart, Home Depot, FedEx, Costco, HP, Ford Motor Company, GE, Cisco, JP Morgan Chase, and Iridium have made good use of resource optimization techniques to expand beyond their normal way of doing things. Lawrence Sports can look to these companies that have selected working capital strategies to prepare for long-term opportunities, made good use of cash budgeting, performed cash flow analysis, identified best practices in working capital management, evaluated the risks and opportunities of working capital strategies, and analyzed the ethical implications of competing working capital alternatives to gain knowledge that will be useful with the current scenario.
Synopsis of AT&T by: Robin L. Smith
Cash is the lifeline of a company, so if this lifeline deteriorates so does the company's ability to fund operations, reinvest, and meet capital requirements and payments (BNET, 2007). "Understanding a company's cash flow health is essential to making investment decisions" and AT&T understands just that as evident by their p ...