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Advocacy
Advocacy helps to create an enabling environment for behaviour change by helping define the problem for decision-makers and the public by helping making it a priority at all levels by changing policies and increase resources. It is necessary to gain political support and keeping a high level of political commitment and visibility of the program. CTD can engage the political leaders, community leaders, the medical community and the public with one slogan for example "Chikitsa ek ki, suraksha sab ki". Specific advocacy activities would include :
? Interactive stalls at 'health melas'
? Organizing of mass rallies during 'World TB Day' i.e. 24th of March
? Conducting Exhibitions at National & State Level
? Soliciting support of Anganwadi workers / NGOs & Local Self Help Groups / DOTS providers / Local Opinion Leaders as change agents
? Soliciting support of associations like IMA, Central Council of Homeopathy, State Boards of Ayurvedic Medicines, Central Council of Research in Unani Medicine and traditional healers
2. Mass Media
Mass media can reach a large number of people, extend the reach of the program and legitimize a topic by creating an enabling environment for action. CTD should determine the target reach to establish the primary and secondary TGs. Then on the basis of the understanding of the analysis, the various mass media vehicles viz. television, radio, print, outdoor should be used to address the various issues of TB.
(a) Television & Radio
CTD would air TVCs, radio spots and print ads to :
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