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Introduction
L'Oreal is the world's leading general cosmetics company with a portfolio that contains many of the world's biggest beauty products. More than 80% of group sales are generated outside France, with operations in every major territory. L'Oreal is the world's number one cosmetics company; present in 140 countries with sales in 2004 of 14.2 billion L'Oreal is the only cosmetics group that is present in every distribution
In 1907 Eugene Schueller, a young French chemist, developed an innovative hair-color formula. He called this new, perfectly safe hair dye "Aureole". With that, the history of L'Oreal began, Eugene Schueller formulated and manufactured his own products, which he then sold to Parisian Hairdressers. From its beginnings, the L'Oreal group has developed activities in the field of cosmetics, and is the world leader in the cosmetics industry. This group is also active in luxury goods and in the dermatological and pharmaceutical fields. L'Oreal Paris offers a complete range of products for women, men... even children! Hair color, hair care and styling products, makeup and skincare are the specialties of this world-renowned-and world-respected-brand. L'Oreal Paris mission: to constantly innovate and offer the greatest number of consumers the most effective products on the mass market. Its signature trademark: Because You're Worth It! In the world of beauty, L'Oreal Paris has no equal. Synonymous with avant-garde technologies, proactive anticipation of consumer needs and a passion for beauty in all its forms, the L'Oreal Paris brand is now present in over 120 countries. Its major strengthen questionably the key to its success, and to which very significant resources are devoted is resea ...