Introduction
The success of an organization is dependent upon the strategy that the organization has employed. Many have studied the effects of having a defined strategy in an organization and how it relates to the success of the company. In order for companies to keep employee morale high and to remain in competition in the business world, managers and leaders are required to examine the organizational strategy that exists within the company. Kudler has also broadened the spectrum on customer sales to include internet sales, catering services and online ordering. Kudler has evolved through technology to increase sales. Kudler has incorporated several changes within the organization to provide a well run organization that is seeking to be a long running company in the industry of gourmet food distributor. This paper will identify how changes in technology have created business opportunities for Kudler; the generic strategy Kudler is pursuing and how Kudler management can continuously scan the fine foods grocer industry for ideas that will allow it to update its strategy.
Assess How Changes in Technology Have Created Business Opportunities for Kudler
Kudler Fine Foods utilizes technology in several ways to successfully manage its operations. The company has an internet site that allows customers to view the founder’s vision of the perfect gourmet shop, what it is and what that encompasses. The site then allows the customer to explore the various departments and their offerings. Ideally, the internet site should entice the potential customer enough to visit the store and make a purchase.
Through the use of technology, Kudler Fine Foods is also able to track purchase behavior at the individual customer level and provide high value incentives ...