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Kudler Fine Foods (KFF) is a growing company on the move. The company is on the edge to expand services, improve efficiency in its operations, and increase the consumer purchase cycle. To accomplish these goals the company’s marketing strategies will become a defining factor in how successful KFF will be at achieving its goals. KFF will collect information from surveys to use in defining plans to rollout programs, which will help the company obtain its goals.
KFF has now grown beyond the Introduction phase through its significant growth and focus on expansion. It is during this phase that the both sales and awareness will naturally increase as it is only now really entering the market. And here is truly why the research is important. Market research is an essential part of any business that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimize risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring benefits. For KFF, market research will help them better communicate their current customers experiences are a valuable information source, not only will they allow Kudler to gauge how well they currently meet customer expectations they can also tell Kudler where they are getting things right and more importantly where you are getting things wrong. By asking the customer you not only show them that you care but you also take the guess work out of customer services. Market research helps you identify opportunities; If you are planni ...