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Kudler Fine Foods is exploring the option of expanding its service to include a catering service in addition to the in-store parties that it currently offers
Kathy became a success by combining convenience and affordability. She intends to further this mission by including a catering service in addition to the in-store events currently available. Kudler is continuing to expand their business to achieve goals of meeting the customer's needs and also becoming more successful as an organization. Kudler has the ability to expand their services to include catering through the utilization of marketing resources and making appropriate business adjustments to expand and grow. The first step in achieving this result is building a solid foundation and identifying the marketing mix.
Marketing research can be defined as the collection and analysis of information to assist in the decision making process. As identified on the Kudler website, further marketing research is needed to determine a defined action. The surveys were not able to provide an adequate result. Further surveys could produce a trend in results of consumer reaction to gain accurate input regarding customer satisfaction with the current services and products offered. Through the current surveys the results showed the customers were dissatisfied, but further detail is needed to choose the appropriate course of action.
Kudler needs to define the marketing problem and the opportunity for increased customer satisfaction. At this time the problem seems to be related to gathering research and information to expand their current service offerings into areas such as catering or an organic food line. Kudler has missed a few steps in the process and ...