Kudler Stragetic Plan

Mission   Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true.   Vision   Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine.  Social Responsibility Statement   Kudler Fine Foods uses only the finest organic ingredients. Whenever possible, we purchase local produce from organic farmers. We use unbleached flour in our bakery goods and we don’t add unnecessary preservatives to our products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food kitchens.  Background   Kudler Fine Foods was established in 1998 when Kathy Kudler fulfilled her vision of establishing her own gourmet food store. Kathy had a passion for gourmet foods but found that her particular neighborhood just did not have a wide selection of products to choose from. Although she had no experience in operating a gourmet food shop, she believed that a one-stop shopping experience at a place with lots of variety and reasonable prices would be successful.  Kathy opened her first store and then a second and recently a third. The La Jolla store continues to grow while the Del Mar store has been having some difficulties. The store in Encinitas has just opened, but sales seem brisk. Kathy works seven days a week, visiting and working at each store sometimes daily. Kathy has hired a manager and an assistant manager for each store to handle much of the day-to-day details, cashiers to check people out and some part-time, local college students to help wi ...
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