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Kudler – Operations Management
University of Phoenix
MBAA0D9LI6, MBA 502
Matthew Hazlett
November 9, 2008
Introduction
Kudler Fine Foods is leading the way in the local gourmet food market; pairing food with good experiences has proven success. To add to this success, Kudler is adding organic produce from local growers. Fully developing this opportunity will include updating the marketing process as well as updating the current purchasing process by fully utilizing the purchasing manager in order to streamline the supply chain. This streamline process will include Kaizen ideas as well as a just-in-time inventory supplied directly from the field. These processes will increase the overall value of Kudler to the market in which they operate.
Operations Management
Buy organic! That seems to be the mantra of the day and a growing trend. The benefits of organic foods have been studied by the US Department of Agriculture and the US food and Drug Administration. These studies have shown that organic foods contain on average 30% more anti-oxidants than conventionally grown food (Hancock 2007). The benefits of choosing organic foods have caught on and Kudler Fine Foods is adding to their suppliers in order to include this new product in their stores. In order to take full advantage of the organic market, Kudler will need to look at their marketing plan or processes and purchasing process, identify weaknesses in their supply chain and implement new quality controls in order to fully succeed.
Business Processes at Kudler
Kudler Fine Foods has seen success. They have expa ...