Running head: STRATEGY
Strategy Kudler Fine Foods
Name
University of Phoenix
MBA/***
Managing the enterprise
Name
February, 1, 2004
Strategy
Kudler Fine Foods is a local gourmet food store company in the San Diego metropolitan area. The company is founded a few years ago by President Kathy Kudler and has three stores located in La Jolla, Del Mar and Encinitas. Kathy Kudler's vision is "to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want" (Kudler, n.d.).
Kudler would like to expand the services, to improve the efficiency of the operations and increase customer's purchase cycle in the next year. In order to obtain these objectives Kudler will have insight in how the changes in technology have created business opportunities and are interested in the identifying of the generic strategy and tactics. The management would also like to know how they can continuously scan the fine foods grocer industry for ideas and updating the company strategy. The answers of these questions are described in this paper.
Changes in technology
The key question in this section is how the changes in technology have created business opportunities for Kudler. There are many changes of technology. This is a broad spectrum. There are changes from the suppliers, the internal organization and from the customer's perspective. Examples are the information technology like the internet, Enterprise Resource software Systems, innovation in production and information technology. Research learns that "today's information systems ... generate new challenges in organizing, analyzing and protecting information" (Gomez-Mejia & Balkin, 2002, ...