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Krispy Kreme Marketing Plan
Table of Contents
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Situation
2.1.1 Market Demographics
2.1.3 Macroenvironment Situation
2.1.4 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Product Situation
2.4 Competition Situation
2.5 Distribution Situation
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Marketing
3.5 Positioning
3.6 Marketing Mix
3.6.1 Distribution
3.6.2 Product Mix
3.6.3 Promotions
3.6.4 Facilities
3.6.5 Service
3.6.6 Pricing
3.7 Marketing Research
4.0 Action Programs
4.0.1 Aggressive Gr ...