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Assignment 2: Kraft Foods
It is essential to conduct proper research to help formulate the informational, behavioral, and attitudinal objectives Kraft has set. This research needs to discover how much knowledge the publics know about nutrition, what their diet consists of, and how much exercise they get day to day. Kraft needs to fully understand the eating and activity habits in order to help encourage children to develop better ones.
To begin, Kraft should send out surveys to children in elementary and middle schools to see their current nutritional knowledge. This will give a basic understanding of this public and see if children are even aware of nutritional value in food and if they think it is important. Also, a different survey should be given to the parents of these children to see if parents instill any kind of nutritional values on their children. The questions would seek to discover if parents know what food and how much of it to feed their children. This is significant research because children learn food habits of their parents. Therefore, it will be imperative to know the nutritional knowledge parents and kids have so that Kraft can encourage new eating habits.
Also, there needs to be substantial research done on nutritional labeling. This will help identify what is on nutritional labels, why it is important, and how much of each thing is important for children. It is also important to find out if labels are too difficult for children to read. Maybe Kraft could make a nutrition label easier for children to understand. If children knew what they should look fo ...