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Knowledge management .
Under the conditions of globalization of economies, development of the environment of information spread, knowledge management (KM) acquires ever more importance in business processes of enterprises. Existing classic marketing strategies now, unlike before, do not bring long-term competitive advantages. High rates of information spread, staff rotation at the labour markets bring to the situation when accompany, only yesterday outstanding among others by its remarkable competitive advantage, today becomes an equal among equals. And tomorrow, low profit norm in the occupied market segment makes it seek for the new points for business efforts application.
It becomes obvious that significant advantage is gained by the enterprises able to turn their intellectual resources into non-material assets, that is, the enterprises, possessing technology of generalization, accumulation and spread of the professional experience. Such enterprises economize on significant resources due to absence of need to «invent a bicycle», quicker, and thus, more successfully, introduce new employees in the course of business, in more efficient way use the work of teams in projects, through ensuring operative access to all the necessary information, to the experience of successful colleagues, gained in resolving analogous problems.
The technology of knowledge management proper is based upon two large whales:
— knowledge management as organizational function, regulating the order of movement, accumulation, navigation and use of inter-corporative information;
— the system of knowledge management technical basis, ensuring the processes of the organizational function.
The most prospective theoret ...