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INTRODUCTION
Nestle is now the world's largest food company. It is present on all five continents, has an annual turnover of 74.7 billion Swiss francs runs 509 factories in 83 countries and employs about 231,000 people the world over.
The Company owes its current status to the pioneering spirit inherited from its founders which continues to inspire it, to its concern with quality and to its constant search for new ways of satisfying man's nutritional needs.
Wherever possible, it sets up factories locally, employs personnel from the country concerned and relies on indigenous raw materials. Its agricultural services provide assistance to improve the quality and yield of the raw materials it uses. Much attention is devoted to professional training and to the integration of the Company in its economic and social environment.
HISTORY
In order to remain competitive, companies have to adapt constantly in line with their changing environment. The better they are able to satisfy both existing and newly emerging consumer needs, the more successful they will be. In reality, this is easier said than done. Entrepreneurs and managers are faced with the task of interpreting the panoply of information coming from the market and identifying long-term trends, and translating these into an appropriate business strategy.
Having transformed itself from a purely dairy company into a traditional food producer with a wide portfolio, Nestlé is now aiming to become the world’s leading nutrition, health and wellness company. It is hoped that its extensive product range will contribute to the wellbeing of people by providing very specific consumer benefits. The aim is to satisfy the need not on ...