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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
1. THE RELATIONSHIP FUNCTION 4
1.1 Introduction 4
1.2 The Eight Concepts of Relationship Marketing 4
1.3 Market Strategies 5
1.4 Customer Bonding & Positioning 6
1.5 Quality Management and Benchmarking 7
1.6 Communication and Promotion 9
2. THE RELATIONSHIPS COMPANY OF THE FUTURE 11
3. A RELATIONSHIP MARKETING PLAN &nbs ...