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The World Bank has offered a loan opportunity to many small and mid-sized firms in India. Among those firms is one that stands out above the rest due to it’s incredible commitment to socially uplift the rural villagers out of poverty, while at the same time increasing firm’s profits.
Keggfarms was established on a 23-acre compound in Gurgaon, India, which was a small township about 24 kilometers from Delhi. The company was founded in 1967 by Vinod Kapur, and was in the business of domestic poultry breeding in which they produce both Kuroiler for the rural villagers and Keggs for the high end of the urban market.
Keggfarms pioneered genetic poultry breeding in India. Kapur came up with an idea to breed chickens that would be suitable to the rural villagers’ environmental conditions. His goal was to bring income and nutrition to India’s huge population of poor villagers while making a profit for the company. In the beginning, the company was faced with obstacles, but fairly quickly it showed the poor villagers that they don’t need to import the grand parent stock and then try multiplying them before selling them in the markets. Keggfarms proved that it was possible for India to develop its own stock that would be more productive to grow than the imported stock. This earned the company a substantial reputation, that did have a cost. Other companies started imitating their success by illegally copying the Keggfarms’ Kuroiler chick. Overall it was a success that resulted in Keggfarms becoming one of the leading poultry breeders in India; by 1991, the company was selling more than 9.5 million broiler and chicks.
In 1991, Kapur was faced with ...