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Kano Questionnaire
1a) If the phone has only multiple ring tones available how do you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
1b) If the phone does not have multiple ring tones available, how do you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
2a) If the phone has a camera feature, how do you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
2b) If the phone does not have a camera feature, how do you feel?
I like it that way
It must be that way
I am neutral
I can live with it that way
I dislike it that way
How important are the following features?
1 2 3 4 5 6 7
Multiple ring tones
Camera
Use following chart to locate what category each feature falls in.
Kano Method
The Kano Model classifies product features/attributes and categorizes their importance based on how they are perceived by customers and their effect on customer satisfaction.
Data is collected using a two part question approach about different product features.&nbs ...