Case Analysis
Jones Blair Company
By: Kevin Manthey
Points Covered
1) Characterization
2) Market Segments of Jones Blair's Market Area
3) Segments that Represent Opportunities for Jones Blair
4) Jones Blair's Competitive Position in its Markets
5) Segments Jones Blair Should Pursue
6) Strategy for Each Segment
1) CHARACTERIZATION
Architectural Paint Coatings Industry
? This is a mature market with long-term sales growth projected between 1 to 2 percent annually. The industry of paint products as a whole is still maturing, whereas the category of architectural paint is itself a mature industry.
? The current demand for products and services from this industry is affected by two factors; (1) currently alternative materials like aluminum and vinyl siding, interior wall coverings and wood paneling, and (2) also paint companies had developed higher quality products that reduced the amount of paint necessary per application and the frequency of repainting.
o The counter to these factors has been the increase demand by do-it-yourself (DIY) consumers and the places they buy paint and paint products from. These DIY(s) are looking for cost efficient solutions to their needs. More times than not, it's the price will win over value of the product.
? Architectural coatings are commonly called shelf-goods account for 43% of the industry dollar sales, making it the biggest portion of the paint industry.
Jones Blair (JB) Market
? Currently JB Company markets its paint and sundry items over 50 counties surrounding the Dallas- ...