JETBLUE AIRLINES
OCTOBER 2006
JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting operations. Compared to JetBlue's counterparts that started up their airlines in the 1980's and 1990's, JetBlue began with a highly experienced senior management team, dedicated core values, and plenty of capital to ride out the low times.
JetBlue's strengths and opportunities compared to the industry are:
Strength & Opportunities:
? Highly experienced leadership team
? Above industry level wage compensation and benefits
? Customized employee compensation packages
? Fun, caring work environment
Weaknesses & Threats:
? As with any new startup companies, the unknown syndrome
? Will they attract the ?right people' to work and will they attract enough business
? Will the economy take a turn for the worse, such as fuel prices rocketing out of control
? Will the employees automatically ask for the unions to take over
CSFs:
? Must get the minimum amount, $130 million, for financing prior to starting operations
? Must have key elements of senior and top management teams in place
? Must obtain key location for first hub for operations
? No unions
David Neeleman, JetBlue CEO and owner, had the right idea for starting up his JetBlue airline. With this idea firmly in mind, he began by selecting highly experi ...