JetBlue SWOT Analysis
Strengths
• Low Operating Costs- For the year ended December 31, 2007 cost per available seat mile, excluding fuel, of 5.47 cents was lower than that reported by all other major U.S. airlines
• Strong Brand- The JetBlue name is widely recognizable
• Strength of People- The continuance of hiring and retaining people that reinforce the companies values
Weaknesses
• Internal Control of
Financial Reporting- It was found in a audit that the company showed signs of material weakness in controlling their financial reporting
• Relative new company- JetBlue is a relatively new company and has not been in the market long enough to effectively establish itself in all 50 states and in many more countries
Opportunities
• Industry- Although the airline industry as a whole is declining, JetBlue continues to show profit and therefore shows an opportunity in quick expansion and possible market share.
• Terminal 5- JetBlue has just announced it plan of an entertainment facility that will allow you to shop and eat at a variety of retailers and restaurants
Threat
• September 11th- Since the attacks of September 11th, the industry has decreased tremendously as people are afraid to fly even 7 years later
• Security- Due to the attacks of September 11th airlines have had to increase security which is absorbed by the airline
• Price of fuel-&nb ...