1) Introduction and Background:
Jersey Dairies Ltd. have called upon us, PurCo to provide insight and advice involving a current issue within their organization. Over the past two years, Jersey Dairies has begun the implementation of Total Quality Management (TQM) to maintain or increase the company's market share. Jersey Dairy hired consultants to educate management and employees about the TQM process and vice president Tina Stavros created a new position within the organization called vice-president of quality strengthening the company's focus, hiring James Alder into this position. The implementation hasn't been as successful as planned due to issues discussed further in depth below. Furthermore Jersey's purchasing manager has been replaced, vice president Tina Stavros and vice president of quality James Alder are no longer with the company, and continuous falling profits have left Jersey Dairies wondering if ending several TQM initiatives and introducing better marketing strategies and new technologies to improve its competitive position are a possible solution to their problems.
2) Organizational Behaviour Issues and Analysis:
? Unskilled Workforce ? p36
The employees at Jersey Dairies lack both the natural aptitudes and learned capabilities required to successfully complete the tasks involved in the implementation of TQM. When looking at "Ability" in the MARS Model of Individual Behaviour and Results, Jersey Dairies' employees possess below average competencies that prevent superior performance in TQM. Jersey Dairies has assumed that the TQM training provided was sufficient for employees to fully understand the organization's intentions of such a drastic ...