With more than 190,000 bars and restaurants in Tokyo, it is plain to see that the Japanese include wining and dining as a major part of their lifestyle.* With so many eateries flourishing in the Tokyo area, the idea to establish our restaurant is an encouraging one. The rapid influx of tourists as well as locals creates a huge customer base for the restaurant even before our marketing tactics are put into action. The decision to locate the restaurant in the downtown Tokyo area also creates easy access for our customers who are visiting the city and sightseeing. The population of Tokyo is 12.36 million people. To put that into perspective, the population of New York City is only 8.14 million so again the pros of having a restaurant in this densely populated area far outweigh the cons. The majority of the restaurants that reside in Tokyo conform to the Japanese cuisine theme which means that by placing our restaurant in this area we will be offering the people a much greater variety of food. Also, at approximately 15$ for a dinner, our restaurant fits right in with the price ranges surrounding us in the down town Tokyo area. With our mainly beef-based menu we will be offering a different style of food that the Japanese already include in their diets. Overall, we feel as if Tokyo is a prime location for the expansion of Wyatt Earp Steakhouse.
*http://travel2.nytimes.com/top/features/travel/destinations/asia/japan/tokyo/restaurant_listings.html
Demographics in Japan & Tokyo
As you have probably heard from my coworkers, Wyatt Earp Steakhouse in Japan would become an excellent investment for us. Our profit in that location would have a tremendous boost. Currently Japan's population is holding strong at 128,085,000 ("Demographics" 1). This i ...