Aim and Objectives: - The aim of this document is to analyze the issues related to the introduction of e-business procedures at Garbett Tours .The issues would basically be the major opportunities and challenges pertaining to the implementation of the e-business process .The document also describes the changing trend in travel agency operations being carried out now-a-days. Our aim is to understand the e-business procedures, anticipating the future developments and analyzing risk, benefits and the disadvantages of introducing such a system at Garbett Travels.
The Changing External environment;-
The environment of travel agencies has gone through a drastic change since the implementation of the new technologies as the internet. This has been both beneficial and a cause which has leaded them to a number of issues they have been faced with. The major advantage being the conservation of time for the potential customers by personally visiting the establishment of the travel agency. This wouldn’t have been the way of operation about 10-12 years ago. The growth of internet has had a huge margin on travel with more businesses driving sales directly to the customers via the web
One of the other main factors which have undergone a drastic transformation are changes visible in the growth and inflection seen in the destinations offered. The customer now has a variety to choose from the zillions of destinations offered by the traveling agency or specify his own tailor made holiday destinations.
Customer types have also been through the haywire and undergone changes .The major reason being the higher implementation of segmented market within the industry. This has varied the customer types dividing them basically into leisure customers or business customers. T ...