Question: Is the strategy making context different in Australia and the USA? If so, how?
The strategy-making context is different in Australia and USA, as it varies from the different nature and direction of the country’s general external environment, leading to different opportunities and threats; these will influence businesses in shaping their strategies and tactics to gain strategic competitiveness.
In other words, businesses need to scan, monitor, forecast and assess the external variables before crafting appropriate strategic moves; they aim to capture opportunities and to defend against threats, in order to craft a responsive and proactive strategic plan.
The context of strategy making in Australia and USA is different in seven external predominant segments: demographic, economic, political, social-cultural, technological and global segments.
In the comparison below, some strategic implications are highlighted on context different in strategy making between Australia and USA.
1. The Demographic Segment
The demographic segment is concerned with a population’s size, age, structure, geographic distribution, ethic mix and income distribution (Hanson et al. 2005, P. 51).
To highlights the similarity, both Australia and USA are experiencing a demographic shift towards an older population (Social Security Online 2007). To imply, old generation is a new niche market opportunity in both countries today.
1.1 Population Size
The resident population of USA today is above 302 million, and of Australia today is approximately 21 million (U.S. Census Bureau 2007). It implicates that USA domestic market is 15 times bigger than Australia.
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