Simon Cheng who is a reader on my blog dropped me a question on my email and asked me whether direct mailing still works in the internet marketing community, this is what i feel personally since selling by mail can be easy and relatively inexpensive as compared to advertising them on websites or blogs paying monthly fees that could be out of your budget.
Credits: nickclement
However you sucess depends on the methods you use in presenting your offering to your prospects. In direct mail marketing, you are sending your "salesmen" out to sell for you. If you have 1000 offers of your products and you give each salesman one product to sell for you, what are the chances of the products being sold in terms of reach in an automated method. Let us look at the advantage and disadvantage of using direct mail as your marketing plan.
Advantage to using direct mail as part of your marketing plan
Targeting a very specific group and taking your message directly to them, you have the ability to have complete control over the people who receives your advertising message and who doesn't. If you are targeting on opportunity seekers, a quality mailing list can let you focus on that specific group.
A well planned direct mail campaign can result in the most consistent and predictable method of customer generation and it provides great flexibility in message presentation.
Develop a distinctive personality for your business. It can enhance your image, giving your customers information and persuade them to place an order on your product.
Disadvantage of direct mail
They are often considered to be junk mail, this might have occured to you often when you receive many unknown emails that sells you products that are not what you are inter ...